# Writing: Better Than Good

What I’ve written since starting Better Than Good in 2025.

- [Weeknotes vol. 17: business, schmizness](https://garrettwinder.com/betterthangood/weeknotes-17.md) (2026-05-15): Iain joins full time, we’re solving operational problems with Claude and I’ve been turning folders, files and rules into automated work.
- [Climbing the Claude ladder: from prompting to orchestrating](https://garrettwinder.com/betterthangood/prompting-to-orchestrating.md) (2026-03-31): Most people use Claude at the prompting level and plateau there. Here's the four-rung ladder from single prompts to agent orchestration, and why each level compounds on the last.
- [Received wisdom: classic frameworks under AI pressure 01: David C Baker](https://garrettwinder.com/betterthangood/ai-pressure-david-baker.md) (2026-03-12): David C Baker's positioning frameworks shaped agency strategy for thirty years. AI is compressing the knowledge barrier they relied on.
- [The trust problem that you already solved](https://garrettwinder.com/betterthangood/trust-problem-already-solved.md) (2026-03-10): You already trust opaque systems that produce predictable output. AI-generated code is the same problem — and the same framework applies.
- [Received wisdom: classic frameworks under AI pressure 02: Crabtree’s LER](https://garrettwinder.com/betterthangood/ai-pressure-crabtree-ler.md) (2026-03-05): AI tools that boost output without appearing in labour costs are distorting Crabtree's LER. The fix: widen what counts as production cost.
- [The missiles are the destination](https://garrettwinder.com/betterthangood/the-missiles-are-the-destination.md) (2025-10-28): The missiles are the destination. Why problem-solving isn’t a phase you get through, it’s the actual work of building something valuable.
- [Fall back](https://garrettwinder.com/betterthangood/fall-back.md) (2025-10-17): What creative studios and dev shops need to do to stay relevant in the AI era without becoming commoditized slop.
- [On getting paid faster](https://garrettwinder.com/betterthangood/on-getting-paid-faster.md) (2025-09-29): 5 cashflow strategies to get paid 20-45 days faster. Free up $50K-$100K+ per $1M revenue with smarter payment terms and billing practices.
- [Reading between the lines](https://garrettwinder.com/betterthangood/reading-between-the-lines.md) (2025-09-23): Analyze your business growth stages to identify what works at different revenue levels. Learn which principles matter most as you scale from startup to exit.
- [The stuff between](https://garrettwinder.com/betterthangood/the-stuff-between.md) (2025-09-12): Simply put, your service business in its most raw form look something like this:
- [Zero busy work](https://garrettwinder.com/betterthangood/zero-busy-work.md) (2025-09-09): AI has given us a lot of things. When used incorrectly, your brain turns to mush. When used correctly, it frees you to be original, strategic and creative.
- [Weeknotes vol. 16: Where have all the weeknotes gone?](https://garrettwinder.com/betterthangood/weeknotes-16.md) (2025-09-01): I’ve been called out more times than not over the last few months about breaking my weeknotes streak.
- [Principles and systems to optimize your service business](https://garrettwinder.com/betterthangood/principles-and-concepts-to-optimize-your-service-business.md) (2025-08-21): One of the greatest challenges in starting and owning a service business is the shift from doing the work to building the business that does the work, and then optimizing that business to be better than everyone else…
- [Weeknotes vol. 15: Professional admin dashboard maker and Mac app polisher](https://garrettwinder.com/betterthangood/weeknotes-15.md) (2025-06-13): It was another short summer week but I was able to get quite a bit done. I spent the entirety of Monday turning my garage into a work of art, but Tuesday through Thursday was all about Braindrop.
- [Weeknotes vol. 14: More pool, less computer](https://garrettwinder.com/betterthangood/weeknotes-14.md) (2025-06-06): There was a lot of play this week and not a lot of work, but I still got some stuff done. #summer
- [Weeknotes vol. 13: May the thirtieth be with you](https://garrettwinder.com/betterthangood/weeknotes-13.md) (2025-05-30): This week I reached the part of making stuff where all of the sudden you don’t have much to do. Aside from spending a few more days in polish-town, shipping is upon us for Braindrop for Mac beta.
- [Weeknotes vol. 12: Teaser site, settings screens and new ideas](https://garrettwinder.com/betterthangood/weeknotes-12.md) (2025-05-23): I got sucked in by the last week of school activities, so not a lot to report other than end-of-year parties and swimming and grilling and swimming.
- [Weeknotes vol. 11: “Basically done.”](https://garrettwinder.com/betterthangood/weeknotes-11.md) (2025-05-16): Phil and I started the week with a Braindrop strategy meeting to revisit the scope of work and what comes in what phase, etc.
- [Weeknotes vol. 10: Back in the CSSaddle](https://garrettwinder.com/betterthangood/weeknotes-10.md) (2025-05-09): This week I got to jump into CSS again (not just prototype stuff but production stuff). Which for me is kind of like eating a cheeseburger.
- [Weeknotes vol. 9: Micro-apps and nursery rhymes on Rails](https://garrettwinder.com/betterthangood/weeknotes-9.md) (2025-05-02): I skipped this week due to dad duties, and Phil’s off traveling the world, but there was still some activity worth noting.
- [Weeknotes vol. 8: Active Storage and shipping baby no. 6](https://garrettwinder.com/betterthangood/weeknotes-8.md) (2025-04-25): I had two (big) tasks this week (which as per usual I’m writing after the fact):
- [Weeknotes: 14 to 18 April 2025](https://garrettwinder.com/betterthangood/weeknotes-7.md) (2025-04-18): As I said last week, we made big progress on the Web/Mac app design, and I wanted to get the prototype updated as soon as possible so that we could interact with the design decisions and make future desisions from there.
- [Weeknotes: 6 to 11 April 2025](https://garrettwinder.com/betterthangood/weeknotes-6.md) (2025-04-11): I’ve gone back and forth on Native v.s. Web v.s. Hybrid v.s. Native v.s. ∞ quite a bit. There are pros and cons to all of the options, but, for the initial launch, I have officially landed on the following:
- [Weeknotes: 31 March to 4 April 2025](https://garrettwinder.com/betterthangood/weeknotes-5.md) (2025-04-04): As of yesterday I’m officially a month into this new venture.
- [Weeknotes: 24 to 28 March 2025](https://garrettwinder.com/betterthangood/weeknotes-4.md) (2025-03-28): This week saw major progress with both the web based application and the marketing website. Granted, I did find the Code Like It’s the 80s playlist by JetBrains on Spotify which has been quite the productivity booster.
- [Weeknotes: 17 to 21 March 2025](https://garrettwinder.com/betterthangood/weeknotes-3.md) (2025-03-21): It was a short week at Better than good HQ but we packed in as much as we could. We moved both design and development down the field a bit, which sometimes is all you can ask for!
- [The road to BrainDrop](https://garrettwinder.com/betterthangood/road-to-braindrop.md) (2025-03-18): Alongside the team at Good Work I’d spent the previous 10 years starting, running and optimizing the company into a well oiled machine. For the last few years, it simply ‘just worked’.
- [Weeknotes: 10 to 14 March 2025](https://garrettwinder.com/betterthangood/weeknotes-2.md) (2025-03-14): I remember when I started seeing weeknotes pop up and thought they were silly, but the accountability alone is worth it.
- [Weeknotes: 3 to 7 March 2025](https://garrettwinder.com/betterthangood/weeknotes-1.md) (2025-03-07): I moved into a cozy new office that’s much closer to the house than the one I had downtown. It came with a standing desk, too, so I’m all tech’d up and ready to go.
- [Hello, world!](https://garrettwinder.com/betterthangood/hello-world.md) (2025-03-03): It’s been a while since I sat behind the wheel of a fresh new website.