Garrett Winder

I’ve spent 20 years building software and the businesses around it, for myself and for clients.

garrett@betterthangood.xyz · LinkedIn · Fort Worth, TX

Technical consultant, Better Than Good

Jan 2025 – present · Fort Worth, Texas

Forward deployed engineer for digital service and software companies. Scope, build and ship AI agent systems and software against the tools and data they already have.

  • Currently forward deployed with a utilities software company that builds customer support software for retail electric providers, bringing agents into a product that handles billing, outages and account questions.
  • Built and shipped WORK, a business suite with a public API, CLI and agent skill, so people and coding agents run the same customers, deals, projects and invoices through the same interfaces.
  • Design and build production agent systems, and put agent readiness principles into codebases so coding agents can work well over longer runs.
  • Scope feasibility and integration risk before an engagement starts, then build what I scoped.

Founder, Good Work

Mar 2014 – Mar 2025 · Dallas, Texas

Started Good Work and grew it year over year into a multi-seven-figure agency serving hundreds of clients including PBS, Tito’s Vodka and Caesars. Technical authority from pre-sales through production. Acquired in 2024.

  • Ran discovery, scoping and architecture conversations with client executives and their technical staff before contracts were signed, and set realistic expectations on platform fit, integration complexity and risk.
  • Owned architecture, code review, QA, releases and implementation across CMS, e-commerce and API integrations. Turned one-off builds into templates, standards and launch checklists that cut effort on every job after.
  • Ran technical demos and led implementations directly with customers.

Operations Director, Erskine Labs

Jan 2011 – Feb 2014 · Nottingham, England

Ran the development team at a UK studio delivering websites and applications for municipalities, publications and media organizations like the BBC. Built the standards reused across clients.

Technical co-founder, Sheepdog

Oct 2008 – Oct 2010 · Abilene, Texas

Built a social media analytics platform in Ruby on Rails that integrated with CRMs, pulling scattered customer signal into one view. Acquired in 2010.

Technical co-founder, GANDR Web

Mar 2007 – Dec 2010 · Abilene, Texas

Started and ran a web development agency that built digital tools for Abilene-area businesses in and after college.

BBA, Accounting & Financial Management, Abilene Christian University, 2004 – 2009